The brand’s name, Mindless Collective, was born of a flow state of mind. To our founder, Ellie, it means being effortless, thinking freely, and feeling completely calm. That’s how she feels when she is creating our products.

Our jewellery pieces are youthful and vibrant, with a carefree energy for that effortless look. Our brand is unabashedly feminine, designed for girly girls who aren’t afraid to show it.